Farmer and Adviser Perspectives on Business Planning and Control in Mediterranean Agriculture: Evidence from Argolida, Greece

Adoption and implementation of business planning control methods is essential to efficiently effectively allocate resources for producing food within sustainable agricultural systems in the Mediterranean Basin. To investigate this issue, an analysis twenty-eight representative farming businesses from National Farm Accountancy Data (FADN) region Argolida (Greece) was undertaken, together with a survey twenty advisers (ten agronomists ten accountants) associations accountants area under study. Results demonstrate farmers’ needs enhancing managerial competencies, particularly systematic use methods, effective decision making strategic design. The research illustrates how these can serve as tool enhance efforts towards more approach farming. Advisers are encouraged diversify their role purely market driven which includes guidance scientific advice supporting sector’s development. This will support decision-making based on latest knowledge available data sustainability important systems.